This was a college design project that was geared towards creating an advertisement for a medical product of our choice—I chose DayQuil. I chose this particular product because it is my go-to whenever I get a cold. The goal was to persuade a person to choose Dayquil over competitor cold medications on the market.
So You Have A Cold? Bummer.
For the big idea, I wanted to hit on the fact that Dayquil will help keep a person going when their cold has taken over. I thought about the lack of motivation, the lack of energy, and the stuffiness a person with a cold may experience. This led me to think about the opposite feelings of a cold and the idea of energy began to take shape. I wrote down a list of things that relate to energy until I landed on the idea of coffee. I associate coffee with waking up, staying awake, and being alert, so visually relating coffee to Dayquil was the key element to this design.