For this College design project, I was to come up with an advertisement that would promote Williams-Sonoma’s wedding registry. My target audience is millennials who are newly engaged. The goal is to drive traffic to their online wedding registry.
The challenge with designing and appealing to millennials is that some may not necessarily have the budget to shop at Williams-Sonoma. Since it’s a wedding registry—and other people are buying for them—they may be more inclined to use them for their registry. When it came to designing the ad, I wanted to ensure that I kept it as financially obtainable as possible.