Unleash the Bull
EL is a Spanish influenced men’s accessory store targeting single males in the dating scene. “EL” means “He” in Spanish. The store is located in NYC and offers straight razor shaves, shoe shining services, and top-shelf tequilas. Since “EL” has been influenced by Spanish culture, a bull is used for their logo. The bull represents masculinity and fierceness—qualities that can be found in EL’s costumers. The overall idea with the brand is that using EL’s products will make you a bull—fierce and masculine.