Project
Branding
Deliverables
Logo
Business Cards
Store Signage
Type
Conceptual
Year

2018

Unleash the Bull

EL is a Spanish influenced men’s accessory store targeting single males in the dating scene. “EL” means “He” in Spanish. The store is located in NYC and offers straight razor shaves, shoe shining services, and top-shelf tequilas. Since “EL” has been influenced by Spanish culture, a bull is used for their logo. The bull represents masculinity and fierceness—qualities that can be found in EL’s costumers. The overall idea with the brand is that using EL’s products will make you a bull—fierce and masculine.