Project
Logo
Deliverables
Logo
Type
Commissioned
Year

2019

King of Cheesecake

When I think about dessert, I picture a delicious strawberry cheesecake with the strawberry topping drizzling down the side. With that visual in mind, I wanted to incorporate the idea of “dripping down the side” in this logo. Since we are talking about cheesecake, I felt it need to be elegant—but yet fun—so I made “Murray’s” rounded and “desserts” cursive/script. I also wanted to add subtle depth to the logo, so I added a shadow to the “y” to achieve it.