A Wedding Registry
The big idea is that using Williams Sonoma products adds that little bit of extra into ordinary life. For the table set up, I used an engagement chicken—which has been known to get boyfriends to propose. I also used limited items to push the ordinary feel, but then used fun patterned plates to drive the idea of having that extra at the table. The plates are also accompanied by a tagline that explains that Williams Sonoma is the “extra” in an ordinary dinner setting.